Crinch Burgers.
A secret recipe born in the 40´s and presented to us to give it a visual identity, which causes mystery among its consumers, generating “cringe”, is where the name of this brand originates, modifying some letters to give it a distinctive touch. Inspired by white, black and grey tones alluding to that time, we wanted to go on a journey into a past full of food, TV, music, cartoons and a bit of cringe.
Based on the fact that the recipes are a unique secret formula, we designed a distinctive logo with a completely black base, and a viscously appetizing texture. Also, we create illustrations based on cartoons and images from that time, where we fuse creepy with reality.
Based on the fact that the recipes are a unique secret formula, we designed a distinctive logo with a completely black base, and a viscously appetizing texture. Also, we create illustrations based on cartoons and images from that time, where we fuse creepy with reality.
Crinch is not for everyone, it’s for those who enjoy food and mystery. . .
esp.
Una receta secreta que nace en los años 40 y se nos presenta para darle una identidad visual, misma que causa misterio entre sus consumidores, generando "cringe", es de ahí donde nace el nombre de esta marca, modificando algunas letras para darle un toque distintivo. Inspirándonos en tonos blancos, negros y grises alusivos a esa época, nos quisimos adentrar en un viaje al pasado lleno de comida, televisión, música, caricaturas y un poco de cringe.
Basados en que las recetas son una fórmula secreta irrepetible, diseñamos un logotipo característico con una base de color totalmente negro, con una textura viscosamente antojable. Creamos ilustraciones basadas en caricaturas e imágenes de esa época, donde fusionamos lo creepy con la realidad.
Crinch no es para todos, es para quienes disfrutan de la comida y el misterio.
Buen provecho.
CONCEPT CREATION / VISUAL IDENTITY / ART DIRECTION / PHOTOGRAPHY
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